Warburtons bread

A stab at the D&AD Warburtons brief 2007. The challenge was to produce a range of continental breads under the Warburtons brand. However, Warburtons is traditionally a very British brand so how do you suddenly make them feel continental? Instead of trying to do this, I produced packaging that looks as if the bread has been sent fresh from where it originates from showing Warburtons respect for other breads and the desire to keep them genuine and homemade. Stamps and stickers on the "parcel" hint at the breads origin.