&me - D&AD student awards
D&AD student award entry 2008 for the sanpros brief sponsored by Burst.
A new brand of womens sanitary products that finally acknowledge what periods are really like - because we get them! Craving chocolate, feeling emotional - all women are the same yet are too embarassed to admit it. The &me brand allows women to feel comfortable in knowing they are not alone whilst making light of periods in a humorous and non-embarassing way.
Packaging utilises images of progressive indulgence to represent the 3 absorbancies. The indulgence story is contiued on the draw of the box. In addition, the packaging provides disposable bags dispensed from the top of the box in recognition to the difficulties women have in disposing used products.
Advertising caters for different arenas by making ad's in public spaces less personal and more humerous whilst private spaces are exploited in a more personal way.
A new brand of womens sanitary products that finally acknowledge what periods are really like - because we get them! Craving chocolate, feeling emotional - all women are the same yet are too embarassed to admit it. The &me brand allows women to feel comfortable in knowing they are not alone whilst making light of periods in a humorous and non-embarassing way.
Packaging utilises images of progressive indulgence to represent the 3 absorbancies. The indulgence story is contiued on the draw of the box. In addition, the packaging provides disposable bags dispensed from the top of the box in recognition to the difficulties women have in disposing used products.
Advertising caters for different arenas by making ad's in public spaces less personal and more humerous whilst private spaces are exploited in a more personal way.
Hayley Kane
